Kayabaş, Yunus Emre.

Effects of perception management on customer loyalty, company profitability and average lifetime / Yunus Emre Kayabaş ; Thesis supervisor:Asst. Assoc. Dr. Ahmet Ertugan. - Lefkoşa : Near East University, 2021. - viii, 200 p. ; 30 cm.

Thesis (PHD)

Includes bibliographical references.


Text in English


Near East University--Dissertation


Perception management
Lisansüstü Eğitim Enstitüsü--İşletme Yönetimi--Yakın Doğu Üniversitesi
3
Institute of Graduate Studies
a b c d e --Department of Business Administration--Near East University--x--z--y--v

HM104