Effects of perception management on customer loyalty, company profitability and average lifetime /
Yunus Emre Kayabaş ; Thesis supervisor:Asst. Assoc. Dr. Ahmet Ertugan.
- Lefkoşa : Near East University, 2021.
- viii, 200 p. ; 30 cm.
Thesis (PHD)
Includes bibliographical references.
Text in English
Near East University--Dissertation
Perception management Lisansüstü Eğitim Enstitüsü--İşletme Yönetimi--Yakın Doğu Üniversitesi 3 Institute of Graduate Studies a b c d e --Department of Business Administration--Near East University--x--z--y--v