Lazarus, George. <br/><br/>
Marketing İmmunity :  breakıng through customer resistance / 

 - United States of America:  Down Jones-İrwin  1988. 
<br/><br/><label>ISBN: </label>0870949497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415