TY  - GEN
AU  - Lazarus, George.
TI  - Marketing Ä°mmunity: breakÄ±ng through customer resistance 
SN  - 0870949497
AV  - HF5415 
PY  - 1988///
CY  - United States of America
PB  - Down Jones-Ä°rwin
KW  - Advertising
ER  -