The role of customer relationship management in improving marketing performance: an exploratory study of the opinions of a sample of hotel managers in the city of Dohuk /
Aland Sherzad M. Shareef ; thesis supervisor: Prof. Dr. Khayree Ali Auso.
- Nicosia : Near East University, 2022.
- ix, 81 p. ; 30 cm.
Thesis (Master)
Includes bibliographical references.
Text in arabic.
Near East University--Dissertation
Customer relations--Management. 3 Institute of Graduate Studies a b c d e --Department of Business Administration--Near East University--x--z--y--v Customer relations Lisansüstü Eğitim Enstitüsü--İşletme Yönetimi--Yakın Doğu Üniversitesi