Sesay, Abu Bakarr Alex.

The Impact of Brand Awareness, Store Image, and Service Quality in Promoting Brand Equity in the Banking Industry of Sierra Leone / Abu Bakarr Alex Sesay ; Thesis supervisor: Dr. Laith Tastoush. - Nicosia : Near East University, 2022. - viii, 89 p. : ill. ; 30 cm.

Thesis (Master)

Includes bibliographical references.


Text in English.


Near East University--Dissertation


Banking Sector--Service Quality Brand Equity--Store Image
Graduate School of Social Sciences--Business Administration Program--Near East University


Banking Sector--Sierra Leone

HG2039.S45