The Impact of Brand Awareness, Store Image, and Service Quality in Promoting Brand Equity in the Banking Industry of Sierra Leone /
Abu Bakarr Alex Sesay ; Thesis supervisor: Dr. Laith Tastoush.
- Nicosia : Near East University, 2022.
- viii, 89 p. : ill. ; 30 cm.
Thesis (Master)
Includes bibliographical references.
Text in English.
Near East University--Dissertation
Banking Sector--Service Quality Brand Equity--Store Image Graduate School of Social Sciences--Business Administration Program--Near East University