TY  - GEN
AU  - Ries,Al
AU  - Trout, Jack.
TI  - Marketing warfare
SN  - 007052730X
AV  - HF5415 
U1  - 658.8 19
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Competition
KW  - Marketing
N1  - Includes index
ER  -