Customer Relationship Management (CRM) and the Influence it has on Cadbury Products : A Researchh Study on Organizational Performance of Bournvita Products /
Umo Effiom Ene ; thesis supervisor : Assist. Prof. Dr. Özlem Ercantan.
- Nicosia : Near East University, 2024.
- 85 pages ; 30 cm.
Thesis (Master)
Includes bibliographical references.
Text in English
Near East University--Dissertation
Institute of Graduate Studies--Department of Business Administration--Near East University Lisansüstü Eğitim Enstitüsü--İşletme Bölümü--Yakın Doğu Üniversitesi Organizational Performance Customer Loyalty Organizational Trust