Ene, Umo Effiom.

Customer Relationship Management (CRM) and the Influence it has on Cadbury Products : A Researchh Study on Organizational Performance of Bournvita Products / Umo Effiom Ene ; thesis supervisor : Assist. Prof. Dr. Özlem Ercantan. - Nicosia : Near East University, 2024. - 85 pages ; 30 cm.

Thesis (Master)

Includes bibliographical references.


Text in English


Near East University--Dissertation


Institute of Graduate Studies--Department of Business Administration--Near East University
Lisansüstü Eğitim Enstitüsü--İşletme Bölümü--Yakın Doğu Üniversitesi
Organizational Performance
Customer Loyalty
Organizational Trust

--Sierra Leone

HF5415.5