Myers, James H. <br/><br/>
Marketing /  
James H. Myers. 
 - New York :   McGraw-Hill ,   1986. 
 - xx, 597 p. :   ill. ;   24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071005765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415