Linking Customer Mindset, Brand Engagement, and Citizenship Behavior : The Moderating Role of Brand Trust /
Suhaib Ahmed Soomro ; thesis supervisor : Prof. Dr. Şerife Eyüpoğlu.
- Nicosia : Near East University, 2024.
- xii, 116 pages ; 30 cm.
Thesis (PHD)
Includes bibliographical references.
Text in English
Near East University--Dissertation
Institute of Graduate Studies--Department of Business Administration--Near East University Lisansüstü Eğitim Enstitüsü--İşletme Bölümü--Yakın Doğu Üniversitesi Mindset Brand Engagement Citizenship Behavior Brand Trust Cognitive Affective--Behavioral Model