Soomro, Suhaib Ahmed.

Linking Customer Mindset, Brand Engagement, and Citizenship Behavior : The Moderating Role of Brand Trust / Suhaib Ahmed Soomro ; thesis supervisor : Prof. Dr. Şerife Eyüpoğlu. - Nicosia : Near East University, 2024. - xii, 116 pages ; 30 cm.

Thesis (PHD)

Includes bibliographical references.


Text in English


Near East University--Dissertation


Institute of Graduate Studies--Department of Business Administration--Near East University
Lisansüstü Eğitim Enstitüsü--İşletme Bölümü--Yakın Doğu Üniversitesi
Mindset
Brand Engagement
Citizenship Behavior
Brand Trust
Cognitive Affective--Behavioral Model

--Sierra Leone

HF5415