Which ad pulled best? : 50 case histories on how to write and design ads that work / [edited by] Philip Ward Burton, Scott C. Purvis. - 7th ed. - Lincolnwood, Ill., USA : NTC Business BOOKs, 1993. - xvii, 142 p. : ill. ; 29 cm. ISBN: 0844235148 : $16.95 LCCN: 92029612 Subjects--Topical Terms: AdvertisingAdvertising copy--Evaluation LC Class. No.: HF5823 Dewey Class. No.: 659.1