TY  - GEN
AU  - Purvis Scott C
AU  - Burton,Philip Ward
TI  - Which ad pulled best?: 50 case histories on how to write and design ads that work 
SN  - 0844235148 :
AV  - HF5823 
U1  - 659.1 20
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business BOOKs
KW  - Advertising
KW  - Advertising copy
KW  - Evaluation
ER  -