Gronstedt, Anders. <br/><br/>
The customer century :  lessons from world class companies in integrated marketing and communications / 
Anders Gronstedt. 
 - New York :  Routledge,  2000. 
 - xiii, 238 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0415921996 (cloth) 
<br/><br/><label>LCCN: </label>99035001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management<br/>Consumer satisfaction<br/>Marketing<br/>Business communication--Case studies
<br/><br/><label>LC Class. No.: </label>HF5718 
<br/><br/><label>Dewey Class. No.: </label>658.4/5