Cook, Kenneth J. <br/><br/>
AMA complete guide to small business marketing / 
Kenneth J. Cook. 
 - Lincolnwood, Ill. :  American Marketing Association :  NTC Business BOOKs,  c1993. 
 - xiv, 162 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 112-113) and index. 
<br/><br/>Selecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans. 
<br/><br/><label>ISBN: </label>0844235903 :  $29.95 
<br/><br/><label>LCCN: </label>92018353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Small business--Management--United States
<br/><br/><label>LC Class. No.: </label>HF5415.1 
<br/><br/><label>Dewey Class. No.: </label>658.8