Rivers William L <br/><br/>
Responsibility in Mass Communication / 
William L. Rivers and Wilbur Schramm. 
 - New York :  Harper & Row,   [1969] 
 - vi, 314 p.   22 cm. 
<br/><br/> First ed. by Wilbur Schramm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects
<br/><br/><label>LC Class. No.: </label>HM258  
<br/><br/><label>Dewey Class. No.: </label>302.2