TY  - GEN
AU  - Kotler,Philip
AU  - Makens, James C.,
AU  - Bowen,John
TI  - Marketing for hospitality and tourism
SN  - 0132017733
AV  - TX911.3.M3 
U1  - 647.94/068/8 
PY  - 2003///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes bibliographical references and index
ER  -