TY  - GEN
AU  - Wiersema,Fred D.
TI  - Customer intimacy : : pick your partners, shape your culture, win together / 
SN  - 1888232005
AV  - HF5415.5  
PY  - 1996///.
CY  - Santa Monica, Calif. : 
PB  - Knowledge Exchange, 
KW  - Customer relations
KW  - Customer services
N1  - Includes index
ER  -