Cooper, Robert George. <br/><br/>
Product leadership :  pathways to profitable innovation /  
Robert G. Cooper. 
 - 2nd ed. 
 - New York :  Basic Books,  c2005. 
 - xv, 288 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>046501433X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products--Marketing<br/>New products--Management
<br/><br/><label>LC Class. No.: </label>HF5415.153