TY  - GEN
AU  - Cooper,Robert George
TI  - Product leadership: pathways to profitable innovation / 
SN  - 046501433X
AV  - HF5415.153 
PY  - 2005///
CY  - New York
PB  - Basic Books
KW  - Product management
KW  - New products
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/ecip0420/2004017395.html
ER  -