TY  - GEN
AU  - Jauch, Lawrence R.
AU  - Glueck, William F.
TI  - Business policy and strategic management / 
SN  - 0071005072
AV  - HD30.28  
PY  - 1988///
CY  - New York
PB  - McGraw-Hill
KW  - Business planning
N1  - Glueck’s name appears first on the earlier edition
ER  -