Duncan, Tom,  1922- <br/><br/>
Driving brand value :  using integrated marketing to manage profitable stakeholder relationships / 
Tom Duncan, Sandra Moriarty. 
 - New York :  McGraw-Hill,  c1997. 
 - xix, 284 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0786308222 
<br/><br/><label>LCCN: </label>97001667  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image<br/>Brand name products<br/>Brand name products--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8/27