TY  - GEN
AU  - Duncan,Tom
AU  - Moriarty Sandra E
TI  - Driving brand value: using integrated marketing to manage profitable stakeholder relationships 
SN  - 0786308222
AV  - HF5415.13 
U1  - 658.8/27 
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Corporate image
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh022/97001667.html
ER  -