TY - GEN AU - Kotler,Philip TI - Principles of marketing SN - 0137017316 AV - HF5415 .K636 1986 U1 - 658.8 19 PY - 1986/// CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - Marketing N1 - Includes bibliographies and indexes ER -