TY  - GEN
AU  - Assael, Henry.
TI  - Marketing: principles & strategy 
SN  - 0030767083
AV  - HF5415 
U1  - 658.8/02 
PY  - 1993///
CY  - Forth Worth
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -