Parmerlee, David. <br/><br/>
Evaluating marketing strengths and weaknesses / 
David Parmerlee. 
 - Lincolnwood, Ill., USA :  NTC Business BOOKs,  c1993. 
 - xiii, 238 p. :  ill. ;  28 cm. 
 - American Marketing Association marketing toolbox .
<br/><br/> "American Marketing Association"--Cover. 
<br/><br/><label>ISBN: </label>0844235784 :  $24.95 
<br/><br/><label>LCCN: </label>92014241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8/00285