TY  - GEN
AU  - Parmerlee, David.
ED  - American Marketing Association
TI  - Evaluating marketing strengths and weaknesses
SN  - 0844235784 :
AV  - HF5415.13 
U1  - 658.8/00285 20
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business BOOKs
KW  - Marketing
KW  - Management
N1  - "American Marketing Association"--Cover
ER  -