Boyd, Harper W. <br/><br/>
Marketing management 
[by] Harper W. Boyd, Jr. [and] William F. Massy. 
 - New York,  Harcourt Brace Jovanovich  [1972] 
 - xii, 618 p.  illus.  24 cm. 
 - The Harbrace series in business and economics .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0155551124 
<br/><br/><label>LCCN: </label>76184118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8