TY  - GEN
AU  - Boyd,Harper W.
AU  - Massy, William F.
TI  - Marketing management
T2  - The Harbrace series in business and economics
SN  - 0155551124
AV  - HF5415.13 
U1  - 658.8 
PY  - 1972///]
CY  - New York
PB  - Harcourt Brace Jovanovich
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -