TY  - GEN
AU  - McDonald, Malcolm. 
AU  - Leppard, John.
TI  - Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing 
SN  - 0750604085
AV  - HF5415.13 
U1  - 658.8 20
PY  - 1992///
CY  - Oxford, Boston
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -