McIver, Colin. <br/><br/>
Marketing / 
Colin McIver. 
 - London:  Pan Books,  1971. 
 - 261 p.  20 cm 
<br/><br/><label>ISBN: </label>0330023136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415