Sales management : concepts, practices, and cases /
Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing.
- 2nd ed.
- New York : McGraw-Hill, c1994.
- xxi, 564 p. : ill. ; 24 cm.
- McGraw-Hill series in marketing .
Includes bibliographical references (p. 518-547) and index.