Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 7th ed. 
 - New York :  Prentice,  2002. 
 - 605 p. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0130615064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management
<br/><br/><label>LC Class. No.: </label>HF1009.5