Keegan, Warren J. <br/><br/>
Global marketing management /  
Warren J. Keegan. 
 - 4th ed. 
 - Englewood Cliffs, N.J. :   Prentice Hall,  c1989. 
 - , 783 p. :    ill. ;   25 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/> Rev. ed. of: Multinational marketing management. 3rd ed. c1984. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0133572455 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management
<br/><br/><label>LC Class. No.: </label>HF1009.5  
<br/><br/><label>Dewey Class. No.: </label>658.8/48