TY  - GEN
AU  - Keegan,Warren J.
AU  - Keegan,Warren J.
TI  - Global marketing management / 
SN  - 0133572455
AV  - HF1009.5  
U1  - 658.8/48 
PY  - 1989///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
N1  - Rev. ed. of: Multinational marketing management. 3rd ed. c1984; Includes bibliographies and indexes
ER  -