Boone, Louis E. <br/><br/>
Contemporary marketing/ 
Louis E.Boone,David L.Kurtz. 
 - 7th edition 
 - Orlando:  The dryden press,  1992. 
<br/><br/><label>ISBN: </label>0030753643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415