Kotler, Philip,  1931- <br/><br/>
Marketing management :  Analysis, planning, implementation, and control / 
Philip Kotler. 
 - New Jersey:  Prentice Hall,  1994. 
 - 351 p. :  graphic ;  28 cm. 
<br/><br/><label>ISBN: </label>0137244851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13