Berger, Arthur Asa,  1933- <br/><br/>
Media analysis techniques / 
Arthur Asa Berger. 
 - Rev. ed. 
 - Newbury Park :  Sage Publications,  1991. 
 - xiii, 143 p. :  ill. ;  23 cm. 
 - The Sage commtext series ;  v. 10 .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>080394361X  0803943628 (pb) 
<br/><br/><label>LCCN: </label>91015067  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology
<br/><br/><label>LC Class. No.: </label>P91 
<br/><br/><label>Dewey Class. No.: </label>302.23