TY  - GEN
AU  - Berger, Arthur Asa,
TI  - Media analysis techniques
SN  - 080394361X
AV  - P91 
U1  - 302.23 
PY  - 1991///
CY  - Newbury Park
PB  - Sage Publications
KW  - Mass media
KW  - Methodology
N1  - Includes bibliographical references and indexes
ER  -