TY  - GEN
AU  - Schultz,Don E.
TI  - Strategic advertising campaigns
SN  - 0844230553
AV  - HF5823 
U1  - 659.1/13 20
PY  - 1989///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business BOOKs
KW  - Advertising campaigns
N1  - Includes bibliographical references (p. 619) and index
ER  -