TY  - GEN
AU  - Wells William
AU  - Burnett, John,
TI  - Advertising: principles & practice 
SN  - 0130835714
AV  - HF5823 
U1  - 659.1 
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -