Schultz, Don E. <br/><br/>
Sales promotion essentials :  the 10 basic sales promotion techniques-- and how to use them / 
Don E. Schultz, William A. Robinson, Lisa A. Petrison. 
 - 2nd ed. 
 - Lincolnwood, Ill., USA :  NTC Business BOOKs,  c1993. 
 - vii, 197 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844233668 :  $39.95 0844233676 (pbk.) 
<br/><br/><label>LCCN: </label>91045097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5438.5 
<br/><br/><label>Dewey Class. No.: </label>658.8/2