TY  - GEN
AU  - Schultz,Don E.
AU  - Robinson,William A.
AU  - Petrison, Lisa,
TI  - Sales promotion essentials: the 10 basic sales promotion techniques-- and how to use them 
SN  - 0844233668 :
AV  - HF5438.5 
U1  - 658.8/2 20
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business BOOKs
KW  - Sales promotion
N1  - Includes index
ER  -