TY  - GEN
AU  - Schmitt,Bernd
TI  - Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands 
SN  - 0684854236
AV  - HF5415.13 
U1  - 658.8/27 
PY  - 1999///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references (p. 255-265) and index
ER  -