TY  - GEN
AU  - Toyne, Brian.
AU  - Toyne, Brian.
TI  - Global marketing management: a strategic perspective 
SN  - 0205141374
AV  - HF1416 
U1  - 658.8/4 
PY  - 1993///
CY  - Boston
PB  - Allyn and Bacon
KW  - Export marketing
KW  - International business enterprises
KW  - Management
N1  - Includes bibliographical references and index
ER  -