Rachman, David J.  1928- <br/><br/>
Marketing today / 
David J. Rachman ; with cases by W. Wayne Talarzyk. 
 - 2nd ed. 
 - Chicago :  Dryden Press,  c1988. 
 - xxvii, 654 p. :  col. ill. ;  26 cm. 
 - The Dryden Press series in marketing .
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. [615]-628. 
<br/><br/><label>ISBN: </label>0030135737 (pbk.) 
<br/><br/><label>LCCN: </label>87022239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .R2354 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8