Steers Richard M

Managing in the global economy / Richard M. Steers and Luciara Nardon. - Armonk, N.Y. : M.E. Sharpe, c2006. - xv, 383 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project.

0765615517 (pbk. : alk. paper)


International business enterprises--Management
International trade--Crosscultural studies
Strategic planning
International economic relations

HD62.4

658/.049