Goetsch, H. W. <br/><br/>
Developing, implementing & managing an effective marketing plan / 
Hal Goetsch. 
 - Chicago, Ill. :  Lincolnwood, Ill., U.S.A. :  American Marketing Association ;  NTC Business BOOKs,  c1993. 
 - xv, 249 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 238-241) and index. 
<br/><br/><label>ISBN: </label>0844233706 :  $49.95 
<br/><br/><label>LCCN: </label>92009838 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8/02