TY  - GEN
AU  - Goetsch, H. W.
TI  - Developing, implementing & managing an effective marketing plan
SN  - 0844233706 :
AV  - HF5415.13 
U1  - 658.8/02 20
PY  - 1993///
CY  - Chicago, Ill., Lincolnwood, Ill., U.S.A.
PB  - American Marketing Association, NTC Business BOOKs
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 238-241) and index
ER  -