TY  - GEN
AU  - Kotler,Philip
AU  - Keller Kevin Lane
TI  - Marketing management / 
SN  - 0131457578
AV  - HF5415.13 
PY  - 2006///.
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall, |
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -