Lane W Ronald  1940 <br/><br/>
Kleppner’s advertising procedure / 
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. 
 - 16th ed. 
 - Upper Saddle River, N.J. :   Pearson/Prentice Hall,   c2005. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131273922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823