TY  - GEN
AU  - Lane W Ronald
TI  -  Kleppner’s advertising procedure
SN  - 0131273922
AV  - HF5823  
PY  - 2005///
CY  - Upper Saddle River, N.J. : 
PB  - Pearson/Prentice Hall, 
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -